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Booklet - How to Give Your Child A Head Start In Life Through Martial Art Training by Michael Pace -This Booklet Has Helped One School Sign Up Over 100 Students Their First Month-

How To Succeed with Professional Lead Boxes by Joseph Galea- AProven System Used By Successful Schools To Brings In Many New Students Monthly-

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HealthKick: Martial Arts Fitness Newsletter Articles By Jennifer G Galea MS RD- Teach Your Students How To Eat For Top Performance-

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Sadly though, the quality of the service in a lot of martial arts schools is just as bad as the service everywhere else.

When you choose martial arts as your profession, you choose to work in the service industry. That means that you are a servant to your students. It's not the other way around. And since we live and die by the quality of the service we provide, that service had better be legendary.

My rule of thumb is to always give clients more than they expect. Promise high and then over-deliver. But before you can do this you have to believe in your heart that your customers deserve the very best service you can possibly give. We're in the year 2001 and one hundred percent is the minimum your students deserve. In my opinion, that's what you provide if you only want to survive. If you really want to plow past your competition and flourish, then give your customers one hundred and ten percent in everything you do. Again, over-deliver.

Let's face it; most businesses do not follow this policy. Indifferent, underpaid, detached, robotic employees often make us feel like they're doing us a favor for allowing us to spend our money there. Indeed, they've got it backwards. Recently, a waiter spilled a drink on a friend of mine and expected him to pay for half of it. Yeah, that's great service - the kind that can put a for rent sign in your front window. The list of bad customer service examples I could give are endless, but you get the idea.

In fact, mediocre customer service seems to be the norm. As a society, we've become numb to it. That's why it shouldn't be difficult for your martial arts school to stand out in the crowd. If you really want to blow your customers away, just give them better service than they are used to getting anywhere else. Your clients will rave about you and your retention will soar.

Sadly though, the quality of the service in a lot of martial arts schools is just as bad as the service everywhere else. It's no wonder that the majority of schools stay small - not because their martial arts skills are weak, but because the overall service they provide is poor. Many schools need a complete customer service overhaul spanning from how they answer their phones to what they teach as their curriculum. Among these service oriented weak spots, others commonly include general follow-up skills, professional billing procedures, leadership skills, school cleanliness, over-inflated egos, quality and quantity of staff members, program variety, convenient scheduling and group presentation skills. Any of these flaws can prevent a school from growing. (Isn't it interesting that the average school only has about a hundred students?)

In my experience, most schools that suffer because of poor customer service skills do so as a result of the leadership at the top; it is the owners who hold their schools back the most. For example, certain instructors fight to maintain the non-customer service oriented, old-school ways they came up with. Others simply don't care to improve upon their customer service skills because their school exists to serve themselves - not their customers.

The bottom line is this: You must give outstanding customer service if you expect to achieve high levels of success. You've got to be willing to bend over backwards for your students and treat them like gold. And you must teach your staff to do the same. This requires policies, procedures and plenty of practice. Look at it this way: Your students pay your salary, your rent and your instructors' salaries. Without them, you would have no school. Therefore, wouldn't you say it is important to over-deliver on customer service?